What to Look for in a Real Estate Brokerage Firm

Whether you are ready to buy your first house or looking to sell an investment property, working with the right brokerage firm is essential to walking away with a solid deal. You need to work with a firm that will capably handle all the “heavy lifting” needed to make sure your real estate transaction is successful. Here are some things to look for in a real estate brokerage firm that will help your next real estate experience be a positive one.

Real Estate Agents With Market Knowledge

Market knowledge is critical. This doesn’t just mean knowing general market trends in terms of median home prices or the latest staging tricks. The real estate professionals you hire should have experience facilitating home purchases and sales in your area. They should have their fingers on the pulse of what is happening in the housing market you are in, even down to the level of particular districts or neighborhoods.

They should be familiar with all of the factors that might affect home prices and home sales in the region. They should know how long houses stay on the market, so that, if you are selling a house, you will know how to gauge your expectations, and, if you are buying a house, how quickly you need to respond. 

They should be able to offer an informed opinion on whether a house is reasonably priced. They should be aware of other houses on the market that are similar to the one you are selling or that you are looking to buy. And when it comes down to your home or prospective home, they should do what they can to make sure the deal you want is the deal you will get.

The agents with the Prime Real Estate Group monitor the local real estate market closely and seek out the data they need to give their clients every possible advantage. Our agents’ dedication to tracking the market and providing superior service has earned them loyal clients and a stellar reputation.

Solid Listings

If you are selling your home, one of the benefits of working with an established firm is that you don’t have to handle the marketing yourself. Your broker doesn’t earn a commission unless and until your house is sold, so it is in the broker’s interest to sell your home quickly at the highest price possible. 

Consequently, one of the first things your brokerage firm will do is create a listing for your home with plenty of appealing photographs. The listing is entered into multiple online databases so that individuals looking for a home can easily find it. This is done in conjunction with more traditional marketing methods such as open houses and ads. Make sure the firm you choose knows how to create professional, attractive, and detailed listings, and knows how to bring significant traffic to your door for a showing.

If you’re looking to purchase a house, your brokerage firm should be able to provide you with a solid selection of suitable leads in your area. At Prime Real Estate Group, our agents are members of their communities, which means they often have the inside scoop on properties that are getting ready to hit the market. In today’s competitive market, that knowledge can give you the edge in finding your dream home.


Whether you are buying or selling, communication with your real estate professional is key. A good agent will work with you to find out how you want to be contacted as well as how often. The agent will return your calls and keep you informed of any developments, and, if you are selling a house, provide you with regular reports about the marketing efforts being made, and whether or when you need to change the sales strategy.

If you are looking to purchase a property, your agent should make every effort to be available for showings that work into your schedule, and be willing to answer any of your questions throughout the process. Your agent should take the time to learn exactly what you are looking for, including the preferred location, size of home, budget, and time frame, so that your precious time isn’t wasted looking at unsuitable homes. Your agent should also be able to connect you with a reputable lender.

At the Prime Real Estate Group, our professionals take pride in making real estate transactions as streamlined and beneficial as possible for buyers and sellers. Contact the Prime Real Estate Group today and find out how our experience and expertise can make your next home sale or purchase  successful.

Written by: Melissa Murphy 

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